What is pay per click advertising?

Pay Per Click (PPC)

What is pay per click advertising?

Well it is simply when we or you as an advertiser pay for someone to click on your ad that they have done a search related to on the internet. For instance if you go to google and type in some keywords like “Travel Business” you will see the results displayed in the top 2-3 positions and all the results along the right side are pay per click. If you where to click on any of those results that person would have to pay a certain amount of money.

click1 Pay Per Click (PPC) This form of advertisement is very efficient because you are only paying for actual results when a possible customer clicks your link. This also is an easy way to track what ads get results and which do not, helping you streamline your budget to be spent very wisely.

One of the most budget friendly aspects of this approach also is that we set you up with an account that only spends the set amount per month that you request. The amount per word that it costs for someone to click on per the results can vary according to popularity and demand so you you may pay 10 cents for one word but 2$ for another. Either way once you have racked up all the clicks for that months budget the ad stops until next month or more fund are allocated and starts back up the next month. This gives you flexibility like no other form of advertising to only pay what you can afford.
This form of marketing can get you alot of traffic but maybe a lower conversion to actual playing customers than with an organic method, but should not be disregarded due to that you may only get 10% buying customers but it may be from 2000 people. Where as apposed to organic which takes longer but is more permanent traffic and more focused getting you a higher % of buying customers but less visitors right away.

Basically it is important to have a good balance depending on your goals and industry of both organic and pay per click, which we can help you determine.

What we offer …

We specialize in PPC campaigns for major search engines like Google, Yahoo and MSN
The core of our PPC process is an exhaustive Keyword research process – a process that yields targeted keywords aligned to your product and service and that which is not highly priced too
Creating targeted Ads that are suitable for a particular demography
Conceptualizing Ads that are suitable for a particular location – This needs an understanding of the culture and values of that location. So if you are running a global campaign, it makes marketing sense to have different ads for different location
We also help you in optimizing your Landing Page with respect to the keywords being targeted
We design your ads in a way so that it maximizes your CTR (Click through Rate)
Quality score is one of the most important factors for a higher CTR – We help in maximizing your Quality score so that the CTR is also maximized
Management of all the bids under one umbrella – by qualified Adwords professionals
End-to-End PPC campaign management so that the client can focus on other areas of business growth
We perform frequent ROI analysis for our clients so that they are able to spend their dollars in the most profitable manner.